Salt City Mediation: built to be cited by AI search.

Salt City Mediation is an online mediation practice in Utah, founded by David Ring III, who also founded Blockchain Solutions. It is our own venture, built with the same process and tools we use for clients, which is why we can show the whole build.

The practice needed a brand and a website from scratch. It also needed a way for people to book a first meeting without a phone call.

People researching mediation have a lot of questions first. Some of them ask AI search tools rather than Google. The site had to answer them plainly, in a form those tools can read and cite.

• A brand and logo system for the practice.
• A static site generator that builds the site from source files.
• more than 40 plain-language guides answering common mediation questions.
• FAQ and Article schema on the guides, built so AI search tools can read and cite them.
• A savings calculator.
• Cal.com booking, so a visitor can book without calling.
• Netlify hosting.
• GEO and SEO benchmark tooling, so we can check how the site shows up in search and AI answers over time.

A visitor lands on a guide that answers their question, can use the savings calculator, and books a time through Cal.com. New guides are added as source files and the generator builds the pages and their schema. The benchmark tooling lets us check search and AI visibility as the site grows.

Visit the live site. See also website design and development.